Startups can be likened to speedboats, which snipe between ocean liners (big companies) and call at ports where the liners are not allowed to go.Of course, a speedboat cannot cross the ocean, it really needs a big ship, but the same in turn cannot stop at a small port at the mouth of a river (to serve small but promising niches), and suddenly change the course and go where no businessman has ever set foot. The main thing is that the startup has enough fuel to go through the overgrown river channels to pristine lakes where you can turn around (make good money) before the bigger ships get there.
Only the blind don’t notice the trend toward consolidation right now. Retail chains are growing, small stores are dying, or, if they’re lucky, being sold to larger ones. Companies are merging into holdings in order to survive. Statistics of start-ups, of which only two out of ten "shoot out" show that it’s easy to rush into the gushing stream of small business, but it’s not easy to swim out. Startups don’t have "blubber" in the form of constant sales of old products, which can be released for development. There aren’t as many resources, both human and production, that are badly needed when creating a new product.
However, startups have a huge advantage over big companies: the enthusiasm of employees and the speed of decision-making. A startup can enter the market in a short time with something fundamentally new, when the sluggishness of corporations, and the burden of previous products, prevent them from changing course and looking for new niches. This is what startups take advantage of.
A startup is a group of enthusiastic start-ups who go down uncharted paths, hoping to find a gold mine and be the first to skim the cream. That’s the great thing about startups-they’re pioneers, and there’s a romance to it. I wrote in an article about startup funding about who investors give money to and who they don’t. These principles fit easily into the framework of an adventurous novel.
Consider a startup as a risky, adventurous venture to find a gold mine. The startup’s founder read somewhere, looked, or concluded that this vein exists, and that there is enough gold in it for everyone (did a marketing analysis of the market). That it is possible to get this gold, but so far neither single miners nor cartels with bulldozers and excavators have got there (there is an untapped niche), so it is necessary to keep everything a secret and not to tell on every corner about what is going to be done. It would be nice to secure a site in terms of the law (to get patents, registration, etc.), so it could then be sold for a high price to the same corporations, and protect themselves from their encroachment as soon as the case gets publicity.
Then he founder realizes that he can’t make his way to this gold alone, and he begins to look for a team. The team must consist of adventurers like him, who care about the process of the venture and are not too concerned with money (at least at first). You can make an announcement similar to the one Amundsen made when he was looking for companions for a trip to the Pole (I can’t guarantee the accuracy of the text): " We need volunteers for a dangerous event, we may all die, but if we make it, we will gain honor, fame, and money ".
And it is good to find a professional guide, who has already led other teams to the gold, which greatly increases the chances of success of the expedition. True, these people are asking a lot, but you can promise him a share of the loot ( option ), since the starter has nothing else so far. Of course it would be good to talk to people who know how to organize such expeditions, to consult with professionals
But we need money for equipment. Where to get it? You can borrow from acquaintances or take your own that you have been saving for a car, you can look for outside investment. The starter comes to a complete stranger who has money (business angel) and begins to tell (holds a presentation) that he knows how to get to the gold mine that it is exactly there, but he needs equipment, horses, money to pay for conductors, here’s the paper, where everything is written, what and how much you need and how long the expedition will take (here’s a business plan).
If the business angel believes that there is a gold mine (not necessarily really there, you just need to make him believe), then asks to give him N% (sell a stake in the company) of everything that will be found. And if he himself is interested, he will lead your expedition or will help with equipment, which is also a very good option, which will save on your initial investment. The expedition should be done fairly quickly, and the lode should be found in a limited time (the investor wants to recoup the money as quickly as possible), before other miners and large companies get there.
When the gold mine is found, and the first nuggets are sold, it can be further developed industrially only with the help of heavy machinery. Therefore, when the expedition is completed, it is necessary either to sell your site and equip a new expedition, or to buy excavators yourself and set up industrial development (to seek venture capital investment and go into medium and large business).
As with the search for gold, not all expeditions are successful. Every year it becomes harder to find the gold mine. Everything in the immediate vicinity has already been dug up, and it is necessary to go farther and farther, or to try to dig next to the explored areas (to make a copy of someone else’s project). In this case, there may not be gold in the place where they thought the originators (a complete failure), or it is too little (go to zero). But perhaps there really is a gold mine, which will enrich everyone who touches it, which is what I wish for all the startup founders: to find their gold mine.