It seems that Web 2.0 social networks are the only thing that matters in general. You almost never hear about startups in other even web domains. The best search engine in Runet can hardly find original materials on SaaS and Enterprise 2.0. In the programs and materials of KIB-2008 and RIF-2008 conferences, which were held in Russia almost simultaneously with WEB 2.0 Expo, I, at least, found nothing on these subjects.
In early May, it was a year since I started posting annotations or excerpts from my blog notes to Habrahabr. This is also where these notes are mostly discussed. On this momentous (for me :)) date I decided to postpone my analytical note about current state of business social Internet and get back to my favorite topic about The realities of the virtual world Although there is so much about the use of social networking resources in business said at the Web 2.0 Expo and that’s where the main flow of investment is expected to come from over the next five years, I figured Enterprise 2.0 could wait a week.
I have included several sections (mini-notes) in this "anniversary" note. The only thing that perhaps unites these reflections, which vary in volume, style, and direction, is that they are all, to a greater or lesser extent, inspired by readers’ reactions to my recent speeches. First of all, there is the Habra’s version of " Web 2.0 is dead, long live the Web! "
About a stupid disease and authors who work "for thanks"
What’s the stupid disease lately of "continuing" articles with a link to a personal website?
So I was "easily" scolded by one reader after reading a summary of one of my recent posts with a link to a blog where its full text is posted. This is roughly the sort of rebuke I get quite often from hubragrazhdanits. It is a paradox, but readers who receive content for free from an author who receives nothing but a "thank you" for it, think they have the right to lecture that author on how he should use his work. And this despite the fact that Habra even "officially" provides for the possibility of link-notes.
All my attempts to explain that every author in the conditions of still 🙂 free content has the full right (of course, within the limits of decency) to do with their "works" what they consider necessary, usually they are not taken into account. By the way, the author is just as free as any reader, who has just as full a right not to read the author’s notes and not to follow the above links if he is not interested.
I confess, however, that I also have quite a "vested" interest. No, it’s not traffic. This, alas, does not even increase it by an order of magnitude. Simply, as many of my regular readers know, I investigate the "social" specificity of social network resources (excuse the tautology). And just like a medieval doctor, I sometimes carry out experiments on myself. For this, in particular, I need viewer counters, which, alas, neither in Habra, nor in Zhj, where I also post short versions of my notes, but in my main blog I have. That’s all there is to it.
So it’s up to you to decide, read or not to read… the original post, which this time includes six more sections: About rich neighbors (why Microsoft and America can only be disliked), About friendship (why we are sometimes afraid to write comments), About our and theirs (what virtual communities share), About one sacred cow (why in Runet it is better not to touch Web2.0), About Hope (where and how professionals relate to the prospect of social networking resources) and About Life and Death (when digitomania on the Internet harms the Internet itself). Here, however, I want to cite just two more sections that defined the title of the post itself.
About a sacred cow
It seemed to me that in the my last post. was on a pretty hot topic. The same Enterprise 2.0. The Habra blog of the same name is so far the only one where the questions of this extremely promising direction are regularly raised. And as they are raised by me in proud solitude, so they go down.
Not interested?! Or do you disagree with the author? I still don’t get it. It all came down to "live or die Web 2.0?" comments again. Although that’s not what the post was about. It seems that most commenters did not go further than the title, and even if they did, they did not consider it necessary to look deeply into the issues raised there. Why, then, comment, much less vote?
In general, I consider Web 2.0 to be a sacred cow of Runet. Understanding it here in a fairly narrow sense as a set of social-networking resources of general application, the majority of web-oriented specialists do not even allow any attempt to comprehensively analyze the essence, trends and prospects of this direction. And, of course, no one here has the right to doubt that the era of Web 3.0 is about to arrive. I’ve been encountering this approach to the problem since my post " Three reasons why we’ll never see Web 3.0 ". As soon as something like this comes out of my "pen", the post goes straight to the "shabby" list, and my karma goes down drastically. And no authority references will help – sacred cows are not to be touched!
On the hopes that nurture young men. Microstudy
A very entertaining phenomenon I have discovered. It has long seemed to me that attitudes toward social Internet trends vary from region to region, as well as the time when readers view blogs. So I decided on my last post to analyze this more closely. The results of my microsurvey confirmed some interesting correlations. I will briefly tell you about it.
Let’s divide all readers of my notes into three main groups. First I live in Moscow time (plus or minus a couple of hours) and read my notes during working hours. Second group also conventionally lives on Moscow time, but reads them in the evening after work. The third group lives on the American continent and reads the notes after work, when "Muscovites" have a deep night. I omit the nuances and additional explanations. Let me just remind you that I had the opportunity not only to track the dynamics of voting on the note and karma, but also to keep track of the reference counters for the original text.
And what I noticed. The most positive reaction to the post followed from readers third group who were the first to vote. The number of pluses on the post quickly surpassed ten, the karma also went up a bit. The situation began to change dramatically when the first group The article could barely stay in the "zababrozhennye", the karma quickly began to fall. The situation for both was somewhat corrected by the readers of of the second group who came up later. Once again, it confirmed what I thought before, but now I have some numbers in my hands.
What conclusions do I draw from my observations? There are several, but for now I will stop at just one. So as not to lose karma completely :).
Indirectly, I already touched on this conclusion in a previous post when I talked about
that it is one thing to read on the Internet about technologies emerging in America, and another thing to feel "with my skin" the process of birth of the new. Apparently, this is why those working in America have already realized that the "gold rush" era of Web 2.0 is coming to an end. In the field of more or less mainstream social-networking resources, even more so.
With the advent of open and transparent social platform in this area comes the prosaic times of regular work, when almost all the places in the market are already occupied and no one is waiting here for new billionaires, alas. At best, it is possible to make money on services that serve "social networks". But if you want to become a billionaire, try to understand what the market is waiting for now, and look for a new Eldorado.
Now look at resources devoted to startups in Runet. LiveIdea, for example. It seems as if time has stopped, and the fairy tale called "Web 2.0" continues. There are a lot of ideas, but they barely smell of the market. First of all, this applies to the publicly available social Internet.
I get the impression that this area is a dead end. You almost never hear about startups in other areas, even the web. The best search engine in Runet can hardly find original materials on SaaS and Enterprise 2.0. In the programs and materials of KIB-2008 and RIF-2008 conferences, which were held in Russia almost simultaneously with WEB 2.0 Expo, I, at least, found nothing on these subjects.
Indeed, young men’s hopes are nurtured. Yes, and it’s nice to live in a fairy tale. After all, sometimes you don’t want to go back to that mundane reality. So anyone who dares to say that the "social" king, though not naked, but not so all-powerful, just ready to tear. After all, "we were born to make a fairy tale come true", and here someone with his own truth gets underfoot :).
Once again, I remind you that the full text of this note, which includes the other four sections, can be found in my iTech Bridge – blog