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Google Office vs Microsoft Office: What’s the point?

by admin

Yesterday it appeared quite credible evidence that Google is about to release Presently, its online counterpart to PowerPoint. The information was leaked through the Google Docs search index, where they found Presentfly’s service files ( screenshot ). Thus, the Google Docs suite of office programs will be enriched by another application. It already includes the online word processor Writely, online spreadsheets Google Spreadsheets, e-mail Gmail and the Google Calendar scheduler.
The disposition is very clear. The Microsoft Office suite is an absolute monopolist in the office software market. "The Office" division brings Microsoft enormous profits that no other division, not even Windows, can even come close to comparing. Judging by Microsoft’s financial statements Microsoft Business Division posted a net profit of $2.17 billion in Q4 2006 on revenues of $3.5 billion. By comparison, Google posted a profit in the same Q4 2006 Only $931 million. On revenue of $3.21 billion.
Thus, Microsoft Office is Microsoft’s most profitable product, its best business and the gold mine by which many other divisions are financed. By attacking Microsoft Office, Google is striking at the heart of a competitor. This attack is particularly brazen, considering that Google itself doesn’t get a cent from the development of its Office programs, because they are free for all users, whether they are private or corporate. In fact, Google’s suite of programs can be called anti office suite aimed at striking at the financial basis of a competitor’s business. The emerging threat is that no one will buy Outlook, Word, Excel, and PowerPoint when there are free counterparts on the Internet. Although the online Google Docs package has only a fraction of the functionality of Microsoft Office, it is enough for most users.
If you look at things objectively, the battle between Google Office and Microsoft Office today is a duel between a fly and an elephant. In such a situation, the most that Google can achieve is to draw attention to itself, to make Microsoft defend itself. That would already be a big win, because then Microsoft could distract from its search engine and the contextual advertising market, which, in turn, is the basis of Google’s financial well-being. That’s how it’s all interconnected.
According to this formula, you don’t have to turn Google Docs into a successful project. It just has to confuse the enemy, to distract him. It’s just another maneuver in a big, multi-level war that’s been going on for several years now. For now, Google owns the initiative, but the confrontation between the two largest IT companies in the world is still very far from over, so things can change.

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