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Innovations in ecommerce that could change the way we shop online

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Some innovations take their place in our lives unnoticed. But when the business of life is somehow related to IT, it’s important to see the trends in time and take advantage of them.
Today we will discuss innovations in ecommerce which may change the way we think about shopping online in a couple of years, and some of them you can try in your business today.
Shopping through social media
Amazon, one of the world’s e-commerce leaders, has been gathering crowds of loyal and paying customers around it for years. In early May 2014, the company introduced AmazonCart the ability for customers to add items to their cart directly from Twitter. To make it work, you need to link your Amazon and Twitter accounts. After that, you can add to your cart or vishlist an item you like from Amazon tweets simply by replying to a message with the hashtag #AmazonCart or #AmazonWishList. The next time the user visits the site, the product will already be in the cart (vishlist) and the user no longer needs to wander for hours on the site in search of something that once caught his eye on Twitter.
It proved so handy that in its first two weeks of operation, the service was used 157, 000 times.
Vogue, the most famous fashion magazine, uses Instagram to help readers find where to buy things they like (tags on the designer or store are near the items).
Innovations in ecommerce that could change the way we shop online
Many, even small online stores use a special service for sms sales Soldsie which allows you to send an email invoice to the buyer, after he wrote the comment "sold" under the desired product. The email contains the details of the order and details for payment by card or PayPal.
Innovations in ecommerce that could change the way we shop online
Selling costume jewelry through the Prep Obsessed store’s facebook page
Meanwhile, Twitter announced on their blog that some American brands will soon be able to sell their products by embedding a "buy" button directly into a tweet.
Innovations in ecommerce that could change the way we shop online
The initial list of partner brands was also announced there, including Burberry (@ burberry ), Eminem (@ eminem ), Panic! At The Disco (@ panicatthedisco ).
Electronic payment systems, wallets, and virtual currency
Don’t you think that entering 16 digits from your card every time you make a purchase is a bit tedious? Especially from a small smartphone screen. That’s why, with the heyday of mobile ecommerce, quite a few mobile wallets and alternative payment methods have appeared on the market and over time, they will only gain in popularity, which is worth considering.
Innovations in ecommerce that could change the way we shop online
walletone is one of many mobile wallets offered on the market
On September 9, Apple unveiled its ApplePay payment service. Users only need to enter their card details once with the camera or manually, and can make purchases simply by selecting ApplePay among the suggested payment methods (in addition to offline purchases with NFC). So far it only works in iTunes for owners of sixth iPhones, but since the API is open to developers, the market is expecting some interesting innovations that will affect the market.
Already ApplePay is compatible with Visa PayWave, MasterCard PayPass, and American Express ExpressPay readers, and hundreds of banks and major retailers have announced support for the system.
Innovations in ecommerce that could change the way we shop online
GoogleWallet, a payment system developed by Google Corporation and released for users of Android devices, works with the same technology, released back in 2011. In addition, it is possible to order a regular debit card and pay with it in stores.
Innovations in ecommerce that could change the way we shop online
This is what the GoogleWallet Card looks like. Image taken from techcrunch.com
On the one hand, there are a lot of pluses to electronic wallets and payment systems. On the other hand, if the user is worried about security (and we all worry about the security of our credit cards), a purchase with GoogleWallet might look like this : take out your phone, unlock the screen and enter your password (using a smartphone with personal information, access to mail, social networks and applications, without additional access restrictions is unwise, so we pre-parked it), click on the icon Wallet, which can also be password-protected and for good reason (no one can pay without your pin code, but it’s easy to know all the details of your transactions), enter your password, wait for it to load and finally enter the pin code. At any moment of this process, well, we’re realists, the application can, for example, crash because of lack of RAM. Imagine the frustration of someone who was only trying to buy a cup of coffee.
Meanwhile, bitcoins continue to gain popularity around the world, now they can be withdrawn from special ATMs.
Innovations in ecommerce that could change the way we shop online
bitcoin ATM card
Shop delivery
Logistics costs are one of the most challenging things for online store owners. According to surveys, up to 82% of shoppers would prefer a site with free shipping. A About 61% will choose to cancel their purchase if shipping turns out to be a charge.
A good alternative is to eliminate shipping altogether. A person makes a purchase on the site and picks it up at the nearest store, without waiting or queuing. Convenient option for developed retail chains, like walmart.com and bestbuy.com, and for small stores. For example, the stock clothing store Red uses such delivery for customers in Kiev. It’s convenient for buying clothing, which directly in the store you can try on and replace, if it does not fit, while avoiding hours combing all the shelves in search of specific things, all this work is done for the buyer filters in the online store.
Innovations in ecommerce that could change the way we shop online
The first, invented and implemented such a service in the store Nordstrom in 2008, which increased store sales by 8% and revenue by 42% over 4 years.
Content-oriented online stores
Most sellers and store owners showcase their product on a website just as they would in an offline store. The trouble is, the user on the Internet behaves completely differently than when they come into the store and look at the products on the shelves.
On the one hand, in a regular store a person can’t look at a product overview or teleport from one point of sale to another to compare offers, between tabs with e-stores switching is easy, simple and pleasant.
Some ecommerce sites have caught this difference, such as popular stores Net-a-porter and Joyus present their products more interactively, rather than just throwing tons of items, prices and specs.
Innovations in ecommerce that could change the way we shop online
These stores have taken the original, magazine style of showcasing, they offer videos where you can see how the garment sits when you move, whether it stretches, how the fabric looks in a different light. You can also see tips from the stylists about appropriate accessories and how you can wear it for different situations and occasions.
Innovations in ecommerce that could change the way we shop online
Such a presentation is more like an introduction to a product than just a warehouse price list, as it was a few years ago. Of course, this approach is primarily valuable to sellers of cosmetics, clothing, accessories, and beautiful things for the interior. But knowing how important it is for a person to "see" their purchase and its place in their life, sellers of absolutely any product can benefit.
Working with big data
At this point, customers and businesses are generating huge amounts of data that companies are already trying to collect, organize, and use. Not everyone is able to do it yet, but with the wealth of data for analytics, in the coming years, companies will be able to focus on the challenges and problems, which in turn will change the scope of decisions made, in the process of working and serving customers.
Instead of compiling comprehensive instructions to create the "perfect" result, there will be more opportunity for micro-decisions that address all aspects of the business. For example, "how to reduce delivery time to city N, " "how to bring back big dog food customers who have become inactive in recent months and why they have lost loyalty."
Companies will try to make it not "cool for everyone, " but "cool for everyone."
Innovations in ecommerce that could change the way we shop online
Amazon sends personalized emails with items similar to those that the recipient has already purchased or added to the Wishlist. These e-mails also include accessories for items that have already been purchased. Picture taken from the site conversionxl.com
E-commerce is a fertile ground for experimentation and innovation. The flexibility of the field and the ability to quickly introduce any novelty into the work allows you to test any ideas and strategies. If successful, the bonus will be a major boost to the business and new ways to generate income. Of course, failures are also possible, but in order to survive them with minimal losses, you should approach experiments with common sense and evaluate their results in time.

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