Friends, now we’re going to talk about things so basic that even Captain Hindsight would get bored and go deal with more confusing issues. It would seem that what could be mysterious about the location of the cash register equipment at the cashier’s place? But as our practice has shown, in retail, sometimes the most obvious topics lead to unexpected turns of events.
Everyone says "Buy an elephant, " but you go ahead and buy an elephant
The problem is actually on the surface: not just buy the cash register equipment, you still need to manage to place it competently on the cashier’s desk. You may ask, what’s so hard? In fact, it’s really not easy. On average, a retailer needs to choose and buy :
- POS terminal and cashier display (or, in the case of a touch-sensitive cash register, a monoblock that combines both of these devices);
- customer display (ideally, an LCD display rather than a two-line display);
- Cash register equipment (CCA);
- EFT terminal;
- money box;
- barcode scanner.
At the same time it is necessary to avoid "zoo" equipment – otherwise, in order to unite the devices, you will need a lot of dancing with tambourine. This problem is eliminated ready sets of cash registers. For example, kits from Pilot include all the hardware and software needed to get the cash register up and running.
But here comes another issue: the cashier’s space is already small. And then there is the steady trend of recent years: retailers have realized that the checkout counter is a great opportunity for pre-sales, and they try to force it with goods as much as possible. Simple psychology: while you are waiting for your turn at the cash register, you will probably start looking at the chocolates, chewing gum, flashlights, and pens laid out at the cash register and next to it. There’s a good chance that after you spin the item, you’ll add it to your purchases.
So, let’s repeat the conditions of the problem again: there is not enough space at the cash desk, a lot of shop equipment and it would be good to fit goods there as well. Question : how?
Answers on the surface
The first option is to buy small equipment. For example, many of our clients are now waiting for Pilot to release a very small, so to speak, mini cash register. Another example: retailers install small touch-screen cash registers with a 10” screen. But even choosing the smallest equipment, not much room to gain. Especially since there is also the problem with wires, which are constantly in the way, get tangled and torn.
The second option is even simpler: "How to save space on the cashier’s place?" – Simply do not put on it commercial equipment. To be more precise, almost do not put – it is enough to fix it on the special stands. In this case, all the equipment will be placed above the cashier’s desk, thus freeing up space on it. When we began to develop this idea, we were faced with the fact that the purchase of disparate stands – when each device is installed on a separate one – turns out to be an overhead for the retailer. A desk stand costs $50 to $75 for POS systems, a desk stand costs $20 to $30 for a second 8” to 17” monitor, and a customer display desk stand costs $10 to $15.
Conclusion, it is more profitable to put all devices on one stand – This will be both compact and inexpensive (savings of 4 to 6 thousand rubles). We got the following octopus:
As we said before, all the equipment is not on the table. Elements are attached to universal stands: for small devices 7, 5 to 7, 5 cm, for large – 10 to 10 cm (the device on the stand bolts, lightweight structures – on the double adhesive tape). As practice shows, retailers do not place displays larger than 21” on the cash register. EFT-terminal on a stand may be rotated 270 degrees vertically and 180 degrees horizontally.
All cables are placed inside the stand: they do not hang, they do not spoil the picture, they do not tear. If you want to use a wide plug, it can be secured with special fasteners
The stand is easy to use: the customer display is placed so that customers can see all the information in the store without any problems. In addition, when there are few people in the store, the cash register can easily be turned into an information center: the cashier together with the customer can see on the customer display, for example, what sizes or colors of the clothes of interest are available.
Yes, we talked about the obvious things: what’s so clever about placing cash register equipment on one special stand? But retailers are just now beginning to realize that this arrangement of equipment benefits them in several ways:
- Saves space on the cashier’s desk;
- Is inexpensive;
- The equipment is convenient to use for both the cashier (cash register, scanner, cash register) and the customer (customer display, EFT-terminal).