Home Closet “Runet Today, June 20, 2011. Panelists: Pavel Rogozhin, Anton Popov

“Runet Today, June 20, 2011. Panelists: Pavel Rogozhin, Anton Popov

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In the studio "Finam FM – Anton Popov, owner of the online marketing agency Rare Brand, and Pavel Rogozhin, deputy product director of the combined company Afisha and Rambler. Together with our host, Maxim Spiridonov, they talk about the joint internet initiative of the Federal Tax Service and Sberbank, the Pandora online radio IPO, Google’s adventures in Kazakhstan, the beginning of WebMoney payment system with bank cards, changes in VKontakte’s privacy settings and Facebook’s plans to go public.
1. The Federal Tax Service of Russia has made it possible for citizens to repay debts through Sberbank’s online service. On the Nalog.ru website in the "Taxpayer’s Personal Office" the user, being a client of this credit institution, can make a list of payments and select "Sberbank Online" as the payment method. Further, it is required to specify the account from which the funds will be debited, and to confirm the transaction. Payments are made without any additional fees.
– Where is Sberbank heading in the digital field?
– What does ideal online banking look like?
– Pavel Rogozhin : "In a long time, this is one of the few government initiatives using new technology that makes people’s lives easier."
– Anton Popov : "The state now strives to transfer all its services to electronic rails."
– To what extent does the Internetization of the state depend on the preferences of its top officials?

2. Pandora, the company that owns the online radio station, has an IPO on the New York Stock Exchange. The initial public offering raised about $234, 900, 000. The total capitalization of the service reached $2 billion 600 million. Initially, the price corridor for Pandora shares was $7-9 per security, eventually they sold for $16.
– "Blown" and "not blown" IPOs. Peculiarities of the entry of innovative companies to the stock exchange.
– Anton Popov: "Private investors with little money come to IPO and buy small blocks of shares. And they are ready to overpay."
– Pavel Rogozhin : "Everyone is moving toward quality monetization of media content, " "If you look at it as a healthy business, multiples are growing strangely."
– Details on the Rambler Foundation.

3. The Google search engine resumed full operation of its Kazakh version. On June 8, local search on Google.kz was suspended due to a misunderstanding with local authorities. According to new changes in the legislation of the republic, sites in the .kz zone must be physically located on equipment within the country. As it turned out later, this requirement applies to domains, which were registered after September 7, 2010. This means that Google’s Kazakhstan site can function under the previous conditions.
– Will Google continue to conquer the Kazakhstan market?
– Pavel Rogozhin : "Any state that understands how important national search is will behave quite aggressively with such a global giant invading its territory."
– Anton Popov : "In Kazakhstan, outbound traffic has historically been expensive, and users have limited themselves by not going into other countries’ territory. This is an economic incentive for them to stay within the country."
– Is tightening the screws on the Internet by tough government regimes working today?

4. WebMoney payment system introduced support for payments by bank cards. Seller – partner company invited to connect to their site option, through which his clients, including without registering to WebMoney, will be able to pay for goods and services with their plastic cards. The fee for such settlements is 4% of the transaction amount plus 15 rubles, and it will be charged to the client. While the new feature is available to a limited number of sellers.
– What is the explanation for shifting the commission to the customer?
– Anton Popov: "WebMoney needs this initiative more than the market."
– Pavel Rogozhin : "In terms of competitiveness of this solution in the market, it is worth looking at other proposals."

5. The administration of the social network "VKontakte" deprived its users of the opportunity to make their list of friends completely invisible. At present, the owner of the account "VKontakte" has the right to hide a maximum of 15 people from his social circle. Project founder Pavel Durov notes in a comment on the innovation that one of the main reasons for the current popularity of social networks is the existence of public lists of friends with real names.
– Why has changing VKontakte’s privacy settings caused so much controversy, and how justified is it?
– Pavel Rogozhin : "Any such changes are consciously conducted by the administration, carefully considered."
– Anton Popov : "We, as a social media promotion agency, benefit from this measure."

6. The total value of the social network Facebook before a likely IPO is estimated at about $100 billion, CNBC reported, citing its sources. The company’s initial public offering is presumably scheduled for the first quarter of 2012. The bank Goldman Sachs could be the organizer of the procedure. Details of the future IPO are not yet known.
– Is Facebook really worth $100 billion?
– Facebook’s current situation in Russia : has growth really slowed down?
– Pavel Rogozhin : "If I had the money and the ability to sign up for this IPO in advance, I would."

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