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Smartisan U1- the little brother of the killer

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Chinese manufacturers diligently copy the iPhone externally. From time to time, some flagships are claimed to be Apple smartphone killers, but it turns out like in "Golden Calf": "He (Ostap Bender) was killed – it was. Nevertheless, there is a result of these numerous attempts to kill – every now and then unusual, interesting and powerful smartphones appear on the market, which gain both popularity and customers. With another attempt to kill the iPhone began the history of the brand Smartisan. Although no, it started a little earlier.
Smartisan U1- the little brother of the killer

Luo Yonghao is an odious celebrity in China. A bit of a techno-blogger, a bit of an entrepreneur who sold test preparation services for the International Certificate in English. A man who received a huge ($29 million) "secret" investment and created a startup that produces smartphones.
Smartisan U1- the little brother of the killer
Not only smartphones tend to "mimic" Apple
The first smartphone presented to the market was another iPhone killer, the Smartisan T1, expensive and lost in the search for value for money. Simply put, too expensive for its electronic essence. The launch of the smartphone was a huge success, with serious budgets poured into advertising and PR. After this extravaganza, which made Luo Yonghao almost a national hero and a second Steve Jobs for a while, there was silence. The market was waiting for something new and no less flamboyant.

Modest charm

We were waiting for a new flagship, and it came out a budget and very interesting smartphone Smartisan U1.. Here we should stop and tell you that Smartisan is not only the name of the phone, but also the name of the shell (or as manufacturers proudly call it, the operating system), based on a heavily modified Android KitKat OS. This is quite a nimble shell with a tile design and large, pleasant icons. People often ask whether Google services are preinstalled in Smartisan – no, they are not, but their connection together with launching takes no more than five minutes. So, the hero of the announcement Smartisan U1 just works with this proprietary firmware.
Smartisan U1- the little brother of the killer
Right off the bat, it’s worth mentioning the price – at JD.ru Smartisan U1 available at the price of 109, 99 USD (16GB) or 129, 99 USD (32GB) depending on the amount of built-in memory you choose. Both options will be subject to an additional discount at 20 USD coupon Through January 31, 2016. However, if the older brother T1 from the price/quality ratio gravitates to the price, Smartisan U1 chooses not only quality, but also a remarkable design "not like everyone else" and good hardware specifications. Apparently because he does not want to kill anyone. The smartphone comes in seven different colors to suit every taste.
Smartisan U1- the little brother of the killer
But on JD.ru you can find the universal colors light gray and black.
Smartisan U1- the little brother of the killer
The case is made of plastic, the back cover is made of ribbed plastic, which is pleasant to the touch. Thanks to the plastic case Smartisan U1 is quite light, only 155 grams. And this despite the impressive diagonal of 5.5 ”, and the dimensions of 76.9 x 152.9 x 9 mm. The color of the desktop background can be chosen in accordance with the color of the case, it looks spectacular and "not like everyone else".
On the sides of the smartphone there are programmable buttons that can be configured for right-handed and left-handed people to adjust the volume and brightness of the screen. For example, you’re left-handed and you do not feel comfortable adjusting the volume during a conversation right-sway – in Smartisan U1 is enough to configure the sound control left-sway button. Speaking of buttons. On the front panel at the bottom there are three touch-sensitive virtual buttons, marked with just dots. So that at first there is no question about the right location of the "Back" button on the right – the minimum task will be to guess which button is responsible for what. Spoiler : in fact, everything is the same as in the other smartphones.

Tactical specifications

Firmware : Russian language and it’s important. Originally in smartphones. Smartisan U1 was shipped only in English and Chinese, but the release to the Russian market, the Russian language appeared. From the disadvantages – some translations were not removed in the menu lines for the short Chinese characters, but it does not prevent anything.
Works in networks : GSM (2G), WCDMA (3G), FDD/TDD LTE (4G)
Screen : 5.5 inches, FullHD, 1920×1080, IPS technology, Gorilla Glass 3 protection.
Processor : Qualcomm Snapdragon 615, 64 bit, 4 cores 1.5 GHz ARM Cortex-A53 + 4 cores 1.0 GHz ARM Cortex-A53
GPU: 550MHz Adreno 405
RAM : 2GB.
Drive : 16 or 32 GB.
Camera : 5 megapixel front camera with 1920 x 1080 pixels, 13 megapixel main camera with 4128 x 3096 pixels, LED flash, autofocus, geotagging, face detection, panorama mode, multiple capture modes
Battery : 2900 mAh, non-removable battery.
Technology : Dual SIM cards, NFC support, Wi-Fi 802.11 b/g/n (2.4GHz), Bluetooth 4.0, GPS
Other Features : Proximity sensors, light sensors, accelerometer.

Important : does not support OTG technology (connect external flash memory and other peripherals), there is no microSD slot either – you will not be able to expand the memory. So, if you need the phone for business or study, be ready to store your documents in the cloud.
Smartisan U1- the little brother of the killer
In general, not a bad set, combined with a battery larger than that of the expensive competitors. The smartphone turned out to be universal, convenient and will suit everyone: from schoolchildren (due to the low price) to adult business people who need a second phone or who want to stand out for their lack of one of the flagships.
Smartisan U1- the little brother of the killer
This is the second gift option for the upcoming February-March holidays. By the way, the discounts on JD.ru will last until January 31, and during this time we will surely have time to tell you about another smartphone that is extremely different from the first two.
P.S.: People reproach us in the comments that we don’t do detailed reviews of phones and other gadgets. On JD.ru there are a lot of new products available for purchase in Russia all the time. We do not have time to get new gadgets for testing, so we release announcements of the brightest devices as discount deals that might interest Geektimes readers. Our announcements are based on the official documentation of the devices and, of course, the subjective opinion of our operative "secret superagents" who managed to twist the gadgets in their hands. We really hope that someday we’ll be able to do reviews before the devices are released on the market and discuss them from all sides. In turn, we are always waiting for your feedback and reviews!

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