Home Closet The Click-Fraud Industry: Russians Cheat the World

The Click-Fraud Industry: Russians Cheat the World

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The click-fraud industry exists underground.There are many small firms, which are very short-lived. The founder of one of the specialized search advertising click-fraud companies gave interview to BusinessWeek business magazine. The young 23-year-old, nicknamed Kiss, son of a computer engineer and a finance student, owns about twenty sites that hire users for low-paying "pay per page" jobs. One of his sites is BestPTRsite.com, where PTR in the name means "paid to read." Additionally, he owns about 200 puff piece sites filled with contextual advertising, such as healthinsurancebids.com
The tens of thousands of hired "clickers" are mostly from Third World countries. These people are paid (or only promised to be paid) a fraction of a cent for each click on an advertising banner. An American student’s Web site pays half a cent per page view.
PTR-type firms exist in runet as well. Some of them even operate openly, Positioning themselves as an advertising agency and paying remuneration via WebMoney.
As is easy to guess, Kiss directs hired "clickers" to their puff piece sites, where they actively click on Google and Yahoo contextual ads. According to the 23-year-old student, on average he earns about $70, 000 a month from advertising, with most of the clicks on banners on his sites provided by users he didn’t hire at all, but random visitors. In other words, you can make money on click-froid even without hiring "clickers".
Instead of attracting live users, you can also use special software, clickbots, which emulate user behavior. For example, the developer of one of the best clickbots Clicking Agent , a 32-year-old programmer from Novosibirsk, Anatoly Smelkov has already sold more than 5, 000 copies of his program. He is not the only Russian trying to make money from click-fraud. In fact, the click-fraud industry has a distinctly Russian silhouette, because Russians are present here in mass numbers: both as "clickers" and as developers of the corresponding software.
Most independent experts who study the search advertising market agree that "fake" are from 10% to 15% of all transitions by contextual advertising. Only paid clicks are counted here. Thus, the U.S. advertising market with an annual turnover of more than $ 10 billion industry click-fraud receives at least $ 1 billion a year. Much of this money goes to Russia.

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