Not so long ago, I created a thread on the forum searchengines.ru called "Ass Effect". Such a strange, and as it may seem, provocative title was not chosen for nothing. In short, it was about the fact that in the Yandex search engine, the site vesti.ru came in fifth place for the query "asshole. The search query for "news" or "information portal" did not find it on the fifth page of the results. Incidentally, in the time that has passed since the creation of that topic it has already been overtaken by vedomosti.ru – they are in third place.
What’s the big deal? At first glance, everything is very simple. There are 2-3 sites, and absolutely nothing, in terms of weight transmitted by them, containing a link to these news portals with this anchor, and there is a huge number of pages that contain a link to them, but without this anchor. In this case, the text of these pages contains a repetition of this very "ass". Well, in general, people link to some news story and the discussion starts, in the style of "Oh, that’s a total asshole! Putin kissed a boy on his belly!!!!!" etc.
Thus, the link ranking algorithms in Yandex, in fact, clearly show their complete failure, in terms of combating spam, because it is clear that in this way, lead to the "discrediting" the top for "bad" requests can be any competitor. In this case, as it turned out, with so many pages containing the right word, anchors links no longer play such a role, as many still think. And actually more depressing is the fact that the "poor" optimizers spend a lot of money, both their own and their clients, ordering a very delusional opuses written proffesionalnymi copywriters, spend time and money, placing these "articles" on the supposedly weighty and authoritative sites, and here … just a lot of absolutely meaningless nonsense in the comments gives such a wonderful effect. At the forefront just the content of the page, or rather the quantitative indicator of the occurrence of the word in the query to the PS, and the presence of links to the victim. Although in the search results, Yandex indicates that the site was found through a link…
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